Director of Sales & Marketing – Luxury, South Florida Hotel

About the Opportunity

Our award winning Client is seeking an accomplished and strategic Director of Sales & Marketing to lead revenue generation, brand positioning, and market growth initiatives for a luxury hospitality destination. This executive leadership role is responsible for driving room revenue, group and event business, partnerships, digital marketing performance, and overall commercial success while maintaining the highest standards of luxury guest experience.

Key Responsibilities

• Develop and execute comprehensive sales and marketing strategies that maximize revenue and market share.
• Lead and inspire the Sales, Marketing, Reservations, and Revenue teams to achieve and exceed performance goals.
• Identify and cultivate new business opportunities across corporate, leisure, MICE, luxury travel advisor, and wholesale segments.
• Build and maintain strong relationships with key clients, travel agencies, tour operators, event planners, and industry partners.
• Oversee annual sales and marketing budgets, forecasts, and performance reporting.
• Collaborate closely with Revenue Management to optimize pricing, distribution, and demand-generation strategies.
• Direct all branding, advertising, public relations, social media, digital marketing, and promotional campaigns.
• Analyze market trends, competitor activity, and consumer insights to identify growth opportunities.
• Represent the hotel at industry events, trade shows, networking functions, and sales missions.
• Ensure all commercial activities align with the hotel’s luxury brand standards and guest experience objectives.

Experience Required

• Experience working in luxury hotels and resorts.
• Previous experience as a DOSM, VP of S&M or similar required.
• Experience selling and working with international clients especially in the MENA region is required.

Qualifications

• Bachelor’s degree in Hospitality Management, Business, Marketing, or a related field.
• Minimum 7–10 years of progressive hotel sales and marketing leadership experience, preferably within luxury operations.
• Demonstrated success in driving revenue growth, market penetration, and business development.
• Strong understanding of luxury hospitality sales channels, digital marketing, and revenue management principles.
• Exceptional leadership, communication, negotiation, and presentation skills.
• Experience managing high-performing teams and cross-functional collaboration.
• Proficiency with CRM systems, hotel sales platforms, and analytics tools.

To apply:

Email: cv@nextmovehs.com